When I bought the images, I thought I was paying for 4/5 downloads, in actual fact I had paid for an annual subscription. To be fair, they do have a vast selection, and there were quite a few images I wanted, so I decided to purchase them. James, In May 2018 wrote “I went to Shutterstock as it appears to be a household name for images. Here are a few reviews from Trustpilot relating to Shutterstock and the experience they received. Most online advertisements are only looked at for 0.When reviewing anything, the best place to start is on review sites such as Trustpilot to see what actual consumers are saying about their experience. This is something that would be very difficult to find in stock photos. A branded image that contains your product is 67% more likely to result in a conversion. If you can earn your consumer’s trust and they repurchase your products on Amazon, it increases the Lifetime Value (LTV) of your Amazon shoppers. A great brand image makes a good impression on consumers, establishes credibility, and can help foster loyalty on a platform, like Amazon, where sellers are constantly competing with pricing. The consequence of all these not-so-charming factors is the idea that Amazon cannot foster loyalty to your brand.”īrand images, understandably, help express your brand image or the consumer’s perception of your brand. And in that quest, it puts details about your products first – and merchant information second. Besides, Amazon has never been seller-focused. According to Sean Ogino, “creating a lasting and impressive brand impression on the minds of customers is as hard as imagining a new color. It’s important to use branded images to stand out against the over two million third-party sellers on Amazon. In fact, 65% of marketing executives state that branded creative assets are key to communicating their brand story. You can use these images to tell your brand story or product benefit in the time it takes for a customer to take a quick glance at your ad. Using your own branded images online gives your brand and products more credibility and looks more professional and unique. Stock photos will not feature your brand, are unlikely to contain any of your products, and may not meet Amazon’s photo requirements. Many of the royalty-free images on Shutterstock are very similar to each other with little variance. A competitor can create an ad or other content with the same images you used, or similar. Another issue is that royalty-free images are available to use for everyone. Shutterstock ImagesĪn issue with using stock photos for advertising is that on most sites, like Shutterstock, access to many of the images requires a paid subscription. Ads with images have a higher retention rate in general. Amazon Advertising has even partnered with Shutterstock to make it easier to use stock photos in ads, further indicating the usefulness of images in advertising on Amazon. Sponsored Display campaigns with an image see a 29% increase in customer views of the product detail page than ads that do not utilize images. For example, Facebook posts with images are 2.3 times more likely to have engagement than posts without images. Visual content, like images and videos, has been shown to increase engagement online significantly. Online marketing relies on capturing the consumer’s attention and engagement. Images and videos in marketing are increasingly important in how companies represent their brands.
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